Artwork Shopify Auction Delivered $5,000 For A Brighter Future
Published by: Erick Olivares
Last updated: January 7, 2026
Turn7 partnered with These Fine Walls to launch their very first marketing campaign, centered around a $5,000 auction of She Brings the Color, a stunning Ulrich Knoblauch original. To bring it to life, we set up the Shopify Auction Plus app and connected it to a fully custom site we had already built—structured with metaobjects to link artists, artworks, and collections in a flexible, scalable way.
The auction was not only seamless to run but also a success in terms of reach. It drew multiple bids, created excitement, and drove a surge in traffic to the site during launch week. For a first campaign, it was a strong proof of concept: art and commerce working hand in hand to make an impact.
All proceeds went directly to Supplies for Success, funding backpacks and art supplies for kids who need them most—turning a single auction into hundreds of moments of support for students at the start of their school year.
The timing made it even more meaningful. The auction wrapped on Mother’s Day, a fitting close that tied the celebration of family, nurturing, and creativity into the campaign’s purpose.
For These Fine Walls, it marked the beginning of their marketing journey. For Turn7, it was the kind of launch we love: one feature, one auction, one client thrilled with the results—and a future made brighter through design, technology, and art.
