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Turn7 Digital

Brand
guidelines

The essentials for presenting Turn7 clearly: our wordmark, colors, typography, interface elements, and video.

Starter prompt

Copy the Turn7 design guardrails before your request.

Preview prompt

Color

Yellow gives Turn7 its energy. Black anchors the system, while white keeps the page open and easy to read.

Turn7 Yellow
Black
White

Typography

Proxima Nova is our primary heading typeface. Montserrat offers a secondary heading option.

Our heading typefaceProxima Nova

Bold for headlines and section titles.

Hero H1 · Black

Make the next move.

Subhead · Semibold

Digital experiences built to move people.

Body · Regular

Clear ideas, useful technology, and thoughtful design work better together.

Secondary heading typefaceMontserrat

Use for an alternate header treatment.

Headline · Bold

Ideas that move forward.

Elements

Common Turn7 actions and interface details. Hover, focus, and click to see how they behave on the site.

Buttons

Primary button

Yellow fill for a main action.

Secondary button

White fill and black outline.

Dark button

Black fill on a light surface.

Reverse button

White outline on a dark surface.

Interface details

Form field

A clear label, soft background, and visible focus state.

Tags and links

Short labels help people scan; text links make the next step clear.

WEB DESIGNWORDPRESSAUTOMATION
Explore capabilities

Video

Client stories, told clearly. Videos use the same type and color as the rest of the brand.

Format
Vertical 9:16, 1080 × 1920.
Captions
Proxima Nova Bold in white, with key words in Turn7 Yellow (#F9CD43).
Name credit
White text in the top left corner for the first few seconds, with a short yellow rule under the name.
Finish
Warm natural color, soft fades and seamless cuts.

Contact

Need another file format or have a question about the brand? Get in touch with Turn7.

Contact Us