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Email Blast Deployment Checklist

Written by Erick Olivares

Tips to make sure your next email campaign delivers flawlessly.

Is your content too big?

Gmail clips emails that have a message size larger than 102KB. There might be too much content or the code might be too bulky when copying/pasting from an external source like a website or word document. Make sure images are compressed, usually Mailchimp or Pardot compress images and serve compressed images up using their CDN.

Links

Are there any broken links? Make sure there are no broken links leading to a broken 404 pages.

Are the links leading to HTTPS pages? Sometimes links don’t lead to a secure website. Make sure your website is protected via SSL and direct users to secure pages.

Quality Assurance

There are many devices and email software out there. Testing on major devices in several different apps is critical to deploying a successful campaign. If your email software doesn’t support testing, you can try using Litmus.

 

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